When we were young, we did what every other die-hard bass fisherman did. We saved our hard-earned money and spent every last dime at the tackle shop. We had to have all those gimmicky lures and fishin' gadgets, had to be a member of B.A.S.S. and get your free patch and lure packets in the mail. We remember what it was like, carrying all your tackle strapped to your bike with the homemade rod holders on the back. Rain or snow, day or night, we would push the season to its limits to catch just one more in hopes that it would be the fish of a lifetime, making up excuses about why we were late coming home. And when we weren't fishing, we were watching it on tv. Orlando Wilson, Jimmy Houston, Roland Martin, Jerry McInnis, Bill Dance were the more notable ones. Oh yeah, and that walleye guy... Al Lindner. It was an obsession then, and it still is today.

Officially, on paper, Vinnerbaits is a newly established company, forming in 2007. But don't be fooled by that. We've been doing this for years and it shows in our finished products. In a market in which its popularity has thankfully gone through the roof, it's normal for the prices to follow suit. Fortunate for big business while unfortunate for fishermen. Well, it doesn't have to be that way.

The Vb Staff relentlessly searches for affordable, quality components 24/7/365 so that we may pass on the savings to you.

Fancy packaging? No.

We cant ever recall any fishing success due to what the lures came in.

Store front? You're 1 click away.

We've constructed an online store for your convenience.

Inflated Shipping Costs? No.

Our shipping and handling charges are very modest.

Focusing on these major cost-related factors helps keep us in your strike zone longer. With this philosophy, we look forward to feedback that will help us continue to improve our products as well as our customer relationship.