Welcome to the most innovative soft plastics in the fishing industry. After years of trial and error, we have discovered a way to make a durable and attractive soft plastic. One that will not fall off the hook, one that is capable of lasting 10 times longer than any other leading brand, one that will save you money. Interested? You should be.

We manufacture our soft plastics with a nylon tubing inserted into the mold before production. Our baits poured with these inserts are the key to their durability. This 'Vinsert Technology' [VT] is implemented into all of our two part mold baits so expect the best when you order your favorite soft plastics from us.

We manufacture our soft plastics with a nylon tubing inserted into the mold before production. Our baits poured with these inserts are the key to their durability. This 'Vinsert Technology' [VT] is implemented into all of our two part mold baits so expect the best when you order your favorite soft plastics from us.

With this 'Vinsert Technology', we have breached one of the more pressing environmental issues not just primarily targeting bass fishermen but all fishermen alike. The ability to keep soft plastics on the hook and not littered at the bottom of the lake, pond or stream is a huge step in preserving the future of our sport. The same sport which has been passed down to us. The same sport which we hope to be able to pass on to our children. And our childrens' children.

You may not be aware of the ongoing soft plastics problem and the effects they have on our ecosystems but I assure you, our government is. They have performed studies and compiled statistics concerning the effects of soft plastics littered at the bottom of our waters, of which the results are shocking. Shocking enough to threaten to impose a soft plastics ban in some states. Shocking enough to shut down bass tournaments due to our [the bass anglers'] extensive usage and mismanagement of soft plastics.

If left unchecked, our sport is headed for certain disaster. We believe that not letting the soft plastics fall off the hook in the first place is a good place to start, and the only place to find them is here.

Three-fourths of the Earth's surface is water, and one-fourth is land. It is quite clear that the good Lord intended us to spend triple the amount of time fishing as taking care of the lawn. ~Chuck Clark